Online Grocery Sore In Korea Takes the Bite

South Korean Homeplus, the nation’s second largest discount chain, is offering 500 items including food, electronics, office supplies and toiletries at its “store”in Seoul(10 million city) at Seolleung station.

Seven pillars and six platform screen doors have been plastered with images of life-size store shelves filled with goods  such as milk, apples, a bag of rice or school backpacks  which each carry a small barcode. Shoppers download a related application on their smartphone and make purchases by taking photos of the barcodes.
“You place an order when you go to work in the morning and can see the items delivered at home when you come home at night,” said a spokeswoman for Homeplus. Smart huh! In fact, consumers don’t have to be anywhere near the virtual store. For example, if you want to order replacements of a candy that you have in your hand, you don’t have to stop by the subway station. You simply scan the barcode on it’s packaging with the Homeplus app. The products are delivered later to home or office.

At the moment, only Android smartphone users will be able to use the service.There is an ongoing improvement on this topic.


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